方案优势
自研技术，行业领先
京东AR技术行业领先，在人像特效、商品特效等领域，已有成熟的技术积累
互动玩法多样
AR能力可支持赋能直播，通过虚拟主播、AR特效、AR互动的方式为直播的商家端和用户端带来更多玩法
应用场景
- 虚拟主播
- 主播美颜
- AR特效互动
将AR的技术运用在直播过程中，在现实环境及人物旁，植入虚拟的物品/IP/明星的直播方式，形象多样化，内容可塑性强，在互动上可做多方位延伸。
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提供大眼瘦脸等美颜服务，以及动态贴纸，为主播直播提供个性化展示。
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支持商品AR特效、手势特效、用户AR互动游戏等多种特效互动方式，提供数字化获客转化的良好抓手。
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案例体验
京东淑妆台
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